In a mere 5-year period, his innovative spirit, unrestrained artistic vision and many electrifying experiences catapulted Jimi Hendrix from the status of studio session guitarist to that of rock legend.

Inspired by the same sense of innovation and artistic vision, Hendrix Electric Vodka is a super-premium spirit offering the smooth flavor and purity of true vodka. The 100% grain, carbon and crystal filtered vodka is presented in original colored glass bottles that are nothing short of fine art.

Experience Hendrix Electric Vodka…
A Legend in the Making

Hendrix Electric Vodka

Regional Distribution List

Jimi Hendrix’s innovative spirit and electrifying artistic vision catapulted him to rock legend and international icon. Rolling Stone says Hendrix was and still is the greatest and most popular guitarist ever to grace the planet.

Now 36 years later, Jimi Hendrix is a world-wide iconic legend. Jimi’s spirit, and image continues to grow, with no cultural or ethnic boundries. Jimi’s name, image and music is recognized by hundreds of millions of people throughout the world.

Under the guidance of CEO Craig Dieffenbach, the Hendrix Family Companies are rapidly emerging as a powerful global brand.

Owners of Parent Co. Electric Hendrix LLC include Jimi’s brother Leon Hendrix, Joe Hendrix and other friends and family members of Jimi Hendrix.

Hendrix Electric Vodka kicked off with Aspen Peak magazine celebrating their New Years Eve party Dec. 2005 hosted by Don Johnson and Craig Dieffenbach at the Aspen Mountain Lodge.

Since then Hendrix Electric Vodka is creating public interest through strategic media partnerships with Niche Media, sponsoring high-profile events attended by A-list celebrities.

The Nov. 2006 Blooomberg Market Report released it’s annual vodka market report “Liquid Luxury” profiling the top 12 new vodkas in the USA. Contenders included: Cavalli, Imperia, Stolichnaya Elite, Hendrix Electric, Jean-Marc XO, Idol, Xellent, Square One Organic, Roth California, Reyka, Ocean Organic, and Peureux Perfect.

Final analysis from Bloomberg Vodka expert Elin McCoy gives the nod to Hendrix Electric, writing: “I’m more attracted to Hendrix Electric, a vodka launched in August that features legendary rocker Jimi Hendrix image on the “Purple Haze” bottle…. A lemony nose and a rich and powerful taste.”
- see Bloomberg Market Report October 2006

Hendrix Electric also embraces the fashion industry, taking part in numerous runway shows including LA, NYC, and Las Vegas Fashion Weeks, sponsoring parties for designers such as Louis Verdad, Antiq Denim, Le Lounge, Diesel, Miss Sixty, etc, with hosts including Paris Hilton, Carmen Electra, George Clooney and others.

The LA Times published “Pouring In a Purple Haze”, a full page editorial documenting Dieffenbach’s “celebrity pour parties” around the Los Angeles party scene. “The man to watch right now is Craig Dieffenbach who is non-stop on the celebrity circuit pouring Hendrix Electric vodka, which is really good.” - LA Times, March 31,2006.

The official Hendrix Electric Vodka Product launch in Las Vegas was held in association with Caesar’s Palace 40th Anniversary Party and Las Vegas Magazine on August 2nd, hosted by Jenny McCarthy.

Hendrix Electric Vodka is an ultra-premium spirit, hand crafted by Master Distiller Bill Scott of Idaho’s Distilled Resources, Inc. The 100% grain vodka marries the finest selection of corn and rye from Idaho and Utah, with natural Rocky Mountain spring water. Distilled through four pristine stainless steel columns, Hendrix Electric Vodka is filtered through carbon and crystal, resulting in true vodka of unparalleled flavor, character and purity.

“I’m more attracted to Hendrix Electric Vodka...a lemony nose and a rich and powerful taste”
- Bloomberg Markets, November 2006

“We are making products that embody the art and spirit of Jimi himself, while giving back to the Henrix family and the community. Everything we produce has the stamp of approval from Jimi’s closest family members, band mates, friends, and people who mattered most in his life” - Craig Dieffenbach, CEO, Electric Hendrix, LLC, February 7, 2006

Hendrix Electric Vodka has distribution agreements with major wholesale houses across the United States.

“Very exciting package that is guaranteed to get intense glance-factor interest on the shelf or back bar.”
- Gordon Bowker, Co-Founder, Starbucks- 10/23/05 review of Hendrix Electric Vodka packaging concept.

Strategic Partners

From research and design to product manufacturing and marketing, Electric Hendrix LLC partners with companies that share our standard of excellence.

	Distilled Resources Inc. is a full service beverage grade custom alcohol distillery. The company distills neutral spirits from Idaho russet potatoes as well as organic grain alcohol for use in vodka, gin, food, cosmetics, and distilled organic vinegar.
	Niche Media Holdings, LLC, the parent company of ASPEN PEAK, BOSTON COMMON, CAPITOL FILE, GOTHAM, HAMPTONS, and LOS ANGELES CONFIDENTIAL magazines, and the company responsible for the sales and marketing of VEGAS, WYNN, and VENETIAN STYLE magazines, produces must-read, luxurious publications that mirror the sensibilities and lifestyles of the unique, vibrant communities to which they cater.
	Saver Glass produces some of the finest glass in the world, based in France
	Hype Schwartz Productions: Seattle Recording Studio, Seattle audio mixing and Seattle video editing
	HS Creative: Seattle Website Design and Seattle Graphic Design

Corporate Chronology

2005 - Craig Dieffenbach begins Electric Hendrix LLC with the blessing and involvement of the Jimi Hendrix family. The company’s first intended business endeavor is the launch of Hendrix Electric Vodka, a line of Ultra-Premium spirits.

(May) Electric Hendrix LLC partnered with Distilled Resources to produce its new Electric Hendrix Ultra Premium Vodka.

(June) Hendrix LLC partnered with Saver Glass of France to produce its new Electric Hendrix Ultra Premium Vodka bottles and packaging.

(December 28) Hendrix Electric Vodka launch party (Hotel Jerome, Aspen, CO), in association with Aspen Peak Magazine/Niche Media.

(December 31) Hendrix Electric Vodka and Niche Media present a New Year’s Eve Celebration, hosted by Don Johnson at the Lodge at Aspen Mountain, Aspen, CO.

2006 - (January) Electric Hendrix LLC rescues, moves and begins renovation of the childhood home of Jimi Hendrix. Electric Hendrix LLC also assisted in securing a new marker for the grave of Jimi's mother, Lucille Hendrix

(February) – Hendrix Electric Vodka hires Roger Baer as Vice President of Sales. Baer is a 38-year veteran of the liquor and wine industry.

(March 2) – Hendrix Electric Vodka co-sponsors the LA Confidential/Niche Media 4th Annual Academy Awards Party, held at the Skybar, located inside the Mondrian Hotel

(August 15) - Electric Hendrix Vodka brand, Electric Hendrix LLC gains major distibution for Electric Hendrix Vodka

(September 22) - Electric Hendrix LLC introduced its new “Hendrix Hummer,” a 36 foot long luxury limousine that seats over 20 people

(October - December) - Electric Hendrix LLC makes a splash by sponsoring a number of high profile parties through the end of the year, including Aspen Peak Annual New Year''s Eve 2007 Party Hosted By Heidi Klum and Seal (December 31); Nikki Sixx, Kelly Gray and Aspen Peak Magazine Launch Party for Royal Underground Clothing Line (December 29); Niche Media and Hendrix Vodka's Holiday Party hosted by Craig Dieffenbach and Mariah Carey (December 26)