ELECTRIC HENDRIX ROLLS OUT NEW ELECTRIC HENDRIX VODKA “HUMMER”

Eye catching vehicle enhances Electric Hendrix Vodka marketing campaign

Los Angeles - September 22, 2006: Electric Hendrix LLC has introduced its new “Hendrix Hummer,” a 36 foot long luxury limousine that seats over 20 people and has an expanded roof giving the hummer a 5’10” clearance inside, so passengers can stand up and “dance” inside the hummer. The vehicle is completely wrapped with custom art designed by well known graphic artist Brin Addison of Hype Schwartz Productions, featuring the Electric Hendrix Vodka brand and images of rocker Jimi Hendrix.

Electric Hendrix LLC CEO Craig Dieffenbach said, “This is the biggest Hummer in the world, and draws a crowd wherever it goes. It is an exciting part of our consumer marketing efforts in Las Vegas and Los Angeles.”

The “Hummer” will be featured at parties and events in Los Angeles and Las Vegas that are sponsored by Electric HEndrix LLC.

About Hendrix Electric Vodka: Inspired by the innovative spirit of legendary musician Jimi Hendrix, Hendrix Electric Vodka is an ultra--premium spirit, hand crafted by Master Distiller Bill Scott of Idaho’s Distilled Resources, Inc. The 100% grain vodka marries the finest selection of corn and rye from Idaho and Utah, with natural Rocky Mountain spring water. Distilled through four pristine stainless steel columns, Hendrix Electric Vodka is filtered through carbon and crystal, resulting in true vodka of unparalleled flavor and purity.
www.HouseofHendrix.com.

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Contact:
Electric Hendrix, LLC.
Info@HouseofHendrix.com
Ph. 206 722-6969
Fax. 206 723-1188

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